The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
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The Affiliate Marketing Podcast
Data Partnerships: A Blueprint for Affiliate Program Success
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.
Talking points include:
- How humbl.ai's data platform is cutting through industry misinformation by providing accurate SEO and PPC insights
- Why building personal relationships with affiliates goes far beyond business transactions
- The shift from chasing big-name affiliates to identifying and nurturing smaller, high-growth partners
Listen to find out more about:
- How to identify high-growth small affiliates using month-on-month data analysis
- Why paying affiliates early can accelerate partnership growth and loyalty
- Tero's upcoming platform developments that will further revolutionise affiliate marketing insights
Key segments of this podcast and where you can tune in to go direct:
[02:17] Tero's iGaming journey from 2006 and first glimpse into affiliate marketing
[23:00] Finding quality affiliates: why the ones who find you aren't always the best
[28:08] A round-up of top tips shared
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.
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