Welcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners.
His latest book, 'Brands, Bandwagons & Bullshit' is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. If you want to find out more about the book then please purchase at https://amazon.com/author/harrylang. Lee-Ann is a highly rated fan of the book and understands all of the points that are made within.
Listen to find out more about:
[04:30] - Challenges brands will face in 2022 due to the new generation.
[09:00] - Harry discusses what brands must do in order to convince affiliates to join their program.
[14:45] - Listen to find out what are the key things to look out for in digital marketing.
[28:00] - Why did Harry choose to write this book? Listen now.
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Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!