The Affiliate Marketing Podcast

The Affiliate Marketing Podcast - Networks vs in House: The Big Debate with Kevin Edwards

June 24, 2021 Lee-Ann Johnstone Season 4 Episode 4
The Affiliate Marketing Podcast
The Affiliate Marketing Podcast - Networks vs in House: The Big Debate with Kevin Edwards
Show Notes

In the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat with Kevin Edwards to discuss the trends in the affiliate marketing industry. 

Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK's largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK's largest performance network Awin in 2006 and became the Global Strategy Director in 2014.  In his role, he particularly helps to put together The Awin Report, a goldmine for those in the affiliate industry.

Listen to hear more about:

-          What is Awin and to get an overview of Kevin’s role as the Global Strategy Director

-          How the COVID-19 pandemic has affected brands and the positive consequences or innovations that came out of it. 

-          Kevin’s takeaways from the current state of affiliate marketing 

-          The mistakes brands and affiliate managers do when managing affiliate programs

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