The Affiliate Marketing Podcast

Entering the Netherlands: Revising Strategies & Navigating the Current Trends

February 29, 2024 Lee-Ann Johnstone - Founder of Affiverse Season 15 Episode 9
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
The Affiliate Marketing Podcast
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The Affiliate Marketing Podcast
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
Feb 29, 2024 Season 15 Episode 9
Lee-Ann Johnstone - Founder of Affiverse

This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry and the importance of compliance.


Listen to find out more about:

  • Compliance with Dutch regulations – including the 95% rule (essential for affiliates in the market).
  • A sustainable approach to gambling.
  • The crucial role that language and cultural factors play in the Dutch market.


Key segments of this podcast and where you can tune in to go direct:

  • [12:48] Tips for Affiliates Entering the Dutch Market
  • [27:28] The Importance of Affiliation for Consumer Protection
  • [35:00] Compliance and the 95% Rule


The Final Countdown! Affiverse AMPLIFY 2024

Virtual Event – March 19 and 20

Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.

Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.

Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. 

Get your ticket now! 


Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Show Notes

This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry and the importance of compliance.


Listen to find out more about:

  • Compliance with Dutch regulations – including the 95% rule (essential for affiliates in the market).
  • A sustainable approach to gambling.
  • The crucial role that language and cultural factors play in the Dutch market.


Key segments of this podcast and where you can tune in to go direct:

  • [12:48] Tips for Affiliates Entering the Dutch Market
  • [27:28] The Importance of Affiliation for Consumer Protection
  • [35:00] Compliance and the 95% Rule


The Final Countdown! Affiverse AMPLIFY 2024

Virtual Event – March 19 and 20

Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.

Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.

Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. 

Get your ticket now! 


Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!