The Affiliate Marketing Podcast

Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide

January 18, 2024 Lee-Ann Johnstone - Founder of Affiverse Season 15 Episode 3
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
The Affiliate Marketing Podcast
More Info
The Affiliate Marketing Podcast
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
Jan 18, 2024 Season 15 Episode 3
Lee-Ann Johnstone - Founder of Affiverse

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliate programs, and earning the channel through partner segmentation. Tune in now to gain all the takeaways you need to grow your affiliate program.

Listen to find out more about:

  • Working with Networks.
  • Segmenting and Niche Targeting.
  • Affiliate Marketing's Resilience During Uncertain Times.

Key segments of this podcast and where you can tune in to go direct:

  • [11:15] Finding new traffic sources.
  • [24:00] Solving problems for affiliates.
  • [27:00] A time and a place for every kind of partner.


Register NOW for AMPLIFY SUMMIT 2024
As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.
Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.

Register for your VIP ticket now!
VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Show Notes

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliate programs, and earning the channel through partner segmentation. Tune in now to gain all the takeaways you need to grow your affiliate program.

Listen to find out more about:

  • Working with Networks.
  • Segmenting and Niche Targeting.
  • Affiliate Marketing's Resilience During Uncertain Times.

Key segments of this podcast and where you can tune in to go direct:

  • [11:15] Finding new traffic sources.
  • [24:00] Solving problems for affiliates.
  • [27:00] A time and a place for every kind of partner.


Register NOW for AMPLIFY SUMMIT 2024
As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.
Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.

Register for your VIP ticket now!
VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!