Welcome back to all of you wonderful listeners. This week on the affiliate marketing podcast we are joined by another amazing guest, none other than founder of Yolo Group, Tim Heath. Tim draws upon two decades of experience within the igaming and emerging technologies sectors as GP of Yolo Investments. An early adopter of Bitcoin in 2013, he was founder and CEO of the Yolo Group until 2020. The Group operates leading crypto gaming brands Bitcasino and Sportsbet.io, with the latter securing high-profile sponsorships with Premier League clubs Arsenal and Southampton.
Tim specialises in transforming ideas into successful business. Since founding Yolo Investments, the venture capital firm has rapidly grown. It now holds assets in more than 70 businesses, with an AUM in excess of €550 million. A strong believer in the power of crypto to improve the lives of people around the world, he is now increasingly focused on the fintech and blockchain spaces, and where emerging technology can disrupt the traditional banking industry. Make sure you listen to the podcast as Tim gives his amazing insight into the affiliate industry as it stands.
Listen to find out more about:
[04:20] - Tim discusses how he started out within this industry
[09:40] - Listen to hear about the potential growth within the affiliate channel
[18:00] - Tim discusses the affiliate managers role and how crucial they are to a program
[34:00] - Hear what criteria companies should be investing in
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