Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have an amazing guest and long-time friend of Lee-Ann, Jason Kilby. Jason is the Co-founder and Managing Director of performance agency, upyield. He has over 20 years of experience in performance and digital marketing, running account management and sales teams.
Upyield are a global online marketing agency that offer exclusive services such as marketing strategy, Delivery and Partnership & Growth. They will deliver across both performance driven traffic and specific media buys to fulfil your plan. Driven by their own in-house ad tech platform and against key performance indicators. They build long-term partnerships to produce the growth they crave. They advise, mentor, and learn. Who better to have on the show to discuss affiliate marketing in the mobile app marketplace?
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Listen to hear more about:
[06:30] - Why do industries not look at the mobile app marketplace?
[13:00] - Jason discusses the difference of opinions between desktops and mobile devices
[24:00] - Listen to find out what kind of budgets you should consider for a project like this
[30:00] - Jason gives his insights on the future of affiliates in the mobile app marketplace
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Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
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