The Affiliate Marketing Podcast

iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips

March 03, 2022 Lee-Ann Johnstone Season 6 Episode 8
The Affiliate Marketing Podcast
iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips
Show Notes

Welcome back everyone! We hope you enjoyed our mini-series of best bits from our #AMPLIFY summit. Don’t be upset that it’s over though as we have many fantastic episodes ahead of us to keep you entertained and educated!  

In this episode we share some of the best ideas, comments and pieces of advice that Lee-Ann has heard from a plethora of industry experts with years of experience in digital and affiliate marketing and who took the time to share their experiences with delegates that attended this event. If you work in the iGaming sector then this episode is really for you! 

Before we get started sharing all of this - I’d like to say a special thank you to the team over at Partners.io. - who sponsored this episode and the Amplify Summit panels discussions these thoughts are being delivered from. 

Listen to hear more about: 

  • What demographics to target based on your program niche
  • The current state of affairs in regards to casino affiliate programs and data analysis
  • Advice on what you can do as an affiliate manager to amplify your program performance
  • Things affiliates need and want you to do to help them deliver more sales for your program 

[05:00] - Grant Johnson from Esports Entertainment Group  discusses how he started in the industry back in the 90's and how it has evolved since

[09:00] - Listen to hear how to get the most out of your operative systems and use data intelligently to partner with your affiliates and drive incremental Growth 

[17:00] - Hear how E-sports has taken over a large segment of the market and how sportsbetting customer segmentation is key for conversion

[33:00] - Listen to how we can amplify marketing and promotions in the new world of crypto and the metaverse  

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Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    

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